ABIS E-commerce Website Design & Development

ABIS is a specialized e-commerce platform for air conditioning, refrigeration equipment, components, and related products. The entire website was designed and developed from the ground up by our team with the goal of building much more than a standard online store.

WordPress and WooCommerce were used as the core platform, while the storefront, user interfaces, headers, footers, product pages, account areas, and major business features were custom designed and developed specifically for the requirements of ABIS.

One of the most important features of the project is its dedicated partner system. Professionals and businesses operating in the refrigeration industry can apply for partner status through their account and submit the required information for review.

After approval by the website administrator, the user's account receives partner access and dedicated wholesale pricing becomes available. Approved partners can view and purchase products at partner prices while regular customers continue to see standard retail pricing.

This architecture enables ABIS to operate both B2C and B2B sales through a single e-commerce platform while maintaining separate pricing and customer experiences.

Another major technical challenge was the development of the inventory management system. The complexity and variety of refrigeration products required a significantly more advanced inventory structure than the default WooCommerce functionality. A substantial part of the development process was therefore dedicated to building and optimizing the custom stock management workflow.

ABIS was also designed to function as an educational resource rather than only a product catalog. Product pages can include detailed technical information, usage instructions, installation guidance, and educational content that helps customers understand the products before making a purchase.

The entire interface was designed to provide a consistent experience across desktop, tablet, and mobile devices, while the purchasing workflow was structured to make product discovery, technical evaluation, and ordering easier for both retail customers and industry professionals.

Beyond its technical functionality, the platform helped strengthen the company's digital presence and credibility within its market. According to the reported business results, the increased professional presence and customer trust contributed to new business relationships and contracts with larger organizations, including South Pars related operations.

The complete platform was designed and developed in 45 days by an eight person team.